Ikechi works across all Mindshare accounts to ensure that analytics is consistently adding value through stakeholder partnership and clear storytelling. Serving as an… Full bio
Ikechi works across all Mindshare accounts to ensure that analytics is consistently adding value through stakeholder partnership and clear storytelling. Serving as an “analytics ambassador” at Mindshare, Ikechi collaborates heavily with planning and strategy teams to take on various business challenges for Mindshare’s clients. Additionally, Ikechi is focused on driving the adoption of predictive analytics products and services. Ikechi’s team has over 100 people across offices in New York, Chicago, Atlanta and Los Angeles and other global hubs. Ikechi’s contributions to the industry were highlighted in 2020 when he was selected by Adweek as a Media All-Star for leading the creation of Mindshare’s scenario planning tool called Synapse. Ikechi is also an adjunct professor at Fordham University and takes time to attend and speak at various conferences to stay connected with the analytics and marketing community. He has strong relationships with colleges in the NY area through organizing case competitions to provide experiential learning opportunities for the next generation of analytics and marketing professionals.